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How did we not totally get our lunch eaten by the Big Ten with the new TV deals?
Posted on 8/28/23 at 10:35 am
Posted on 8/28/23 at 10:35 am
With the changes in CFB, I've been catching up on the new TV deals as my fiancé and I plan out the big games to look out for each weekend.
So 3 years ago (I couldn't believe it had been that long when I was reading the article) we dropped CBS and went all in on ESPN. I understand we all have our qualms with the 3:30 time slot for huge games (LSU especially) and the fact that we basically were getting hosed financially for a long time by CBS when the SEC exploded in the back half of the BCS and entirety of the CFP era. Everyone, myself included, wanted to shake things up.
I don't think anyone here is really happy with our only TV partner being ESPN/Disney, especially given how they've been the past 5 years or so. They've driven College Gameday into the ground and overall are as weak as they've ever been in terms of College Football.
The Big Ten gets to play on Fox, NBC, and CBS every week. That's huge. The SEC will fight it out with the ACC, Big 12, and Pac 12(for one more year) for ABCs primetime slot. On top of that, I was reading that our deal was for 3 billion over 10 years, but the Big Tens in total is 8 billion over 7 years.
Both in terms of financials and exposure/diversification how did the Big Ten not completely destroy us on the TV front?
So 3 years ago (I couldn't believe it had been that long when I was reading the article) we dropped CBS and went all in on ESPN. I understand we all have our qualms with the 3:30 time slot for huge games (LSU especially) and the fact that we basically were getting hosed financially for a long time by CBS when the SEC exploded in the back half of the BCS and entirety of the CFP era. Everyone, myself included, wanted to shake things up.
I don't think anyone here is really happy with our only TV partner being ESPN/Disney, especially given how they've been the past 5 years or so. They've driven College Gameday into the ground and overall are as weak as they've ever been in terms of College Football.
The Big Ten gets to play on Fox, NBC, and CBS every week. That's huge. The SEC will fight it out with the ACC, Big 12, and Pac 12(for one more year) for ABCs primetime slot. On top of that, I was reading that our deal was for 3 billion over 10 years, but the Big Tens in total is 8 billion over 7 years.
Both in terms of financials and exposure/diversification how did the Big Ten not completely destroy us on the TV front?
This post was edited on 8/28/23 at 10:36 am
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Posted on 8/28/23 at 10:37 am to jlovel7
The SEC went to bed with Disney.
Posted on 8/28/23 at 10:37 am to jlovel7
Last deal is usually the best deal. Just a game of leapfrog.
Posted on 8/28/23 at 10:39 am to jlovel7
quote:
I understand we all have our qualms with the 3:30 time slot for huge games (LSU especially)
No one complained about the 2:30 PM kickoff except LSU fans.
Posted on 8/28/23 at 10:41 am to jlovel7
quote:
Both in terms of financials and exposure/diversification how did the Big Ten not completely destroy us on the TV front?
They did
Posted on 8/28/23 at 10:44 am to jlovel7
quote:
How did we not totally get our lunch eaten by the Big Ten with the new TV deals?
B1G has eyeballs
SEC has product
Have this tattooed on your body if you forget.
Hawaii could have a Top 10 football team in the US but just not enough eyeballs to make the advertisers open their wallets
Top 10 states by population
1 California (B1G / B12)
2 Texas (SEC / B12)
3 Florida (ACC / SEC)
4 New York
5 Pennsylvania (100% B1G)
6 Illinois (100% B1G)
7 Ohio (100% B1G)
8 Georgia (ACC / SEC)
9 North Carolina (ACC)
10 Michigan (100% B1G)
Posted on 8/28/23 at 10:45 am to jlovel7
The Mouse broke Sankey down and bent him over a chair.
Posted on 8/28/23 at 10:45 am to jlovel7
You’ve got an unnecessary “not” in your question so this is confusing…
However, it all comes down to the SEC and CBS. Not sure who’s at fault, but that relationship went in the toilet and ESPN/ABC became the most obvious partner. Perhaps a deal could’ve been worked with NBC, but who knows?
However, it all comes down to the SEC and CBS. Not sure who’s at fault, but that relationship went in the toilet and ESPN/ABC became the most obvious partner. Perhaps a deal could’ve been worked with NBC, but who knows?
Posted on 8/28/23 at 10:49 am to jlovel7
The big 10 deal was not what was advertised
Posted on 8/28/23 at 10:56 am to jlovel7
The only advantage our deal has is from a streaming perspective. All SEC games will be available on the same platform, and its the most widely used sports streaming platform.
Big Ten games will be spread across BTN+, Fox Sports App, Peacock and Paramount+, with a lot of games being streaming exclusives to the separate streaming apps.
With that said, the BigTen will have a network game in the 11:00, 2:30 (sometimes two games here) and primetime time slots, every Saturday. That type of exposure for a single conference has never happened before.
CBS is paying $350M a year to get the second or third best BigTen game each week (They paid us $55M a year for our best game) all while Fox plans to air a competing BigTen game in their 2:30 slot some weeks.
Say what you want about the BigTen but Kevin Warren absolutely aced this deal.
Big Ten games will be spread across BTN+, Fox Sports App, Peacock and Paramount+, with a lot of games being streaming exclusives to the separate streaming apps.
With that said, the BigTen will have a network game in the 11:00, 2:30 (sometimes two games here) and primetime time slots, every Saturday. That type of exposure for a single conference has never happened before.
CBS is paying $350M a year to get the second or third best BigTen game each week (They paid us $55M a year for our best game) all while Fox plans to air a competing BigTen game in their 2:30 slot some weeks.
Say what you want about the BigTen but Kevin Warren absolutely aced this deal.
Posted on 8/28/23 at 11:02 am to jlovel7
We need just 7 other teams to leave the sec to form our own league with better tv deals so we won’t get groomed into bad decisions with spankey & Disney.
Posted on 8/28/23 at 11:07 am to Tridentds
quote:
Last deal is usually the best deal. Just a game of leapfrog.
But these deals got made almost back to back with maybe a 1-2 year gap. How is there’s THAT much better? Seems like the SEC didn’t come close to getting what we could have.
Posted on 8/28/23 at 11:08 am to Tornado Alley
quote:
No one complained about the 2:30 PM kickoff except LSU fan
Other schools didn’t want to play their biggest games at night? Since when?
Posted on 8/28/23 at 11:21 am to coachcrisp
quote:
The Mouse broke Sankey down and bent him over a chair.
Posted on 8/28/23 at 11:32 am to jlovel7
anyone that says otherwise is lying
this is the same thing with the playoff. Sanky just wanted to get ESPN to take an extra 2 years, when the B1G wanted to bid it out and break it up by games. Let them bid separately for the quarter games and the semi and the finals, like the NFL does.
What sanky did going all in with 1 partner is dumb. really dumb. what the B1G did bidding out the games to different partners, especially OTA partners, was brilliant.
key kicked our arse in the tv deal. the only thing we have going is...the biggest voice in CFB is in our pocket and has reason to promote our league over others.
this is the same thing with the playoff. Sanky just wanted to get ESPN to take an extra 2 years, when the B1G wanted to bid it out and break it up by games. Let them bid separately for the quarter games and the semi and the finals, like the NFL does.
What sanky did going all in with 1 partner is dumb. really dumb. what the B1G did bidding out the games to different partners, especially OTA partners, was brilliant.
key kicked our arse in the tv deal. the only thing we have going is...the biggest voice in CFB is in our pocket and has reason to promote our league over others.
Posted on 8/28/23 at 11:45 am to jlovel7
quote:
I was reading that our deal was for 3 billion over 10 years
That’s just for 14 games + championship game. The SEC generated $802 million for the 22 season. This is supposed to increase by $250 million with the new SEC-ESPN Contract. So total SEC revenue should be above 1 billion per year.
Posted on 8/28/23 at 12:48 pm to mckibaj
quote:
I was reading that our deal was for 3 billion over 10 years That’s just for 14 games + championship game. The SEC generated $802 million for the 22 season. This is supposed to increase by $250 million with the new SEC-ESPN Contract. So total SEC revenue should be above 1 billion per year.
Ah. So that essentially replaced our CBS deal for the premier game and championship game. I forgot about the revenue we were already getting from ESPN for our 2nd tier and below games each week. So it’s at least a little more even.
Posted on 8/28/23 at 12:49 pm to lsu777
It seems that Sankey and the rest of the SEC 'brain-trust' forgot to include ANY kind of escalator clause, which would automatically provide an option for more $ IF, additional teams [OK,TX] were to be added to the conference ! What kind of idiots do we have in charge ????
Posted on 8/28/23 at 12:49 pm to lsu777
quote:
What sanky did going all in with 1 partner is dumb. really dumb. what the B1G did bidding out the games to different partners, especially OTA partners, was brilliant. key kicked our arse in the tv deal. the only thing we have going is...the biggest voice in CFB is in our pocket and has reason to promote our league over others.
I agree. It seems like Sankey is the Joe Allegra of athletic directors. Treating a ferrari like it’s a Buick rather than squeezing out the most performance it can.
Posted on 8/28/23 at 12:51 pm to Cheese Grits
quote:Population =\= Eyeballs
Hawaii could have a Top 10 football team in the US but just not enough eyeballs to make the advertisers open their wallets Top 10 states by population
1 California (B1G / B12)
2 Texas (SEC / B12)
3 Florida (ACC / SEC)
4 New York
5 Pennsylvania (100% B1G)
6 Illinois (100% B1G)
7 Ohio (100% B1G)
8 Georgia (ACC / SEC)
9 North Carolina (ACC)
10 Michigan (100% B1G)
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