re: Why has Chick-Fil-A's markiting ben such a collosal failyoure?

Well. cows really are not great spellers. The message was originally intended to be "eat more chicken and watermelon". But because of space limits and hooves, the cows really only got to the chiken.

I think this grossly affects sales. If they had gotten the watermelon part across well the share of African American guests would have increased dramatically.

Personally, I look for Popeyes or Bojangles to note the poor messaging then leverage for their own competitive brand.