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SEC on CBS Broadcast Numbers

Posted on 1/25/24 at 12:10 pm
Posted by AUTiger789
Birmingham, AL
Member since Apr 2022
2456 posts
Posted on 1/25/24 at 12:10 pm
From 2013-2023, looking at just regular season viewership numbers in the Saturday 2:30 PM CT time slot only, here is how it checked out:

Appearances on SEC on CBS:
Alabama- 44
Georgia- 39
Auburn- 30
Tennessee- 29
Florida- 24
Texas A&M- 20
LSU- 18
Ole Miss- 12
Miss St- 9
Arkansas- 8
S Carolina- 5
Kentucky- 5
Missouri- 4
Vanderbilt- 2

Average Viewership per Appearance:
Alabama- 7.52 mil
Auburn- 6.83 mil
Texas A&M- 5.88 mil
LSU- 5.85 mil
Miss St- 5.56 mil
Georgia- 5.55 mil
Florida- 5.30 mil
Tennessee- 5.28 mil
S Carolina- 4.87 mil
Ole Miss- 4.78 mil
Kentucky- 4.35 mil
Arkansas- 4.08 mil
Missouri- 3.77 mil
Vanderbilt- 2.78 mil

The average for this time-slot for these 11 seasons was 5.82 million.

As for the PRIMETIME SEC on CBS broadcasts, they shook out like this:

Alabama vs LSU- 7 times (8.89 mil average)
Alabama vs Texas A&M- 2 times (7.74 mil)
Georgia @ Alabama- once at 9.61 mil
Notre Dame @ Georgia- once at 9.29 mil

Not included in any of these figures is the 11:00 AM CT broadcasts they’d do once in awhile, nor is the Friday after Thanksgiving broadcast.
Posted by geauxnavybeatbama
Member since Jul 2013
25134 posts
Posted on 1/25/24 at 12:15 pm to
obviously theres no favoritism
Posted by Ssubba
Member since Oct 2014
7125 posts
Posted on 1/25/24 at 12:19 pm to
Wow, looks like the nation only cares about LSU when they play Alabama. Interesting.
Posted by deltaland
Member since Mar 2011
96475 posts
Posted on 1/25/24 at 12:22 pm to
quote:

Miss St- 5.56 mil Georgia- 5.55 mil


This is surprising
Posted by AUTiger789
Birmingham, AL
Member since Apr 2022
2456 posts
Posted on 1/25/24 at 12:22 pm to
Alabama is obviously the ratings juggernaut for SEC on CBS, so how about games NOT involving Bama (Sat at 2:30 PM CT only):

Appearances:
Georgia- 38
Florida- 22
Tennessee- 21
Auburn- 20
LSU- 16
Texas A&M- 12
Miss St- 6
Arkansas- 6
Ole Miss- 6
Kentucky- 5
Missouri- 4
S Carolina- 4
Vanderbilt- 1

Average Viewership:
Georgia- 5.51 mil
Auburn- 5.35 mil
Texas A&M- 5.15 mil
Florida- 5.07 mil
Tennessee- 4.90 mil
Miss St- 4.83 mil
LSU- 4.82 mil
Kentucky- 4.35 mil
Missouri- 3.77 mil
Ole Miss- 3.60 mil
Arkansas- 3.56 mil
Vanderbilt- 2.57 mil
Posted by TheTideMustRoll
Birmingham, AL
Member since Dec 2009
9601 posts
Posted on 1/25/24 at 12:23 pm to
quote:

obviously theres no favoritism


You can't blame them for showing Alabama most when Alabama also brings the most eyeballs. I am surprised at how relatively few times LSU was featured, but I imagine some of that is due to LSU's own fixation on playing at night.
Posted by AUTiger789
Birmingham, AL
Member since Apr 2022
2456 posts
Posted on 1/25/24 at 12:24 pm to
Miss St was helped by playing several big games vs Bama. Georgia is hurt by hardly ever playing Bama.

See figures with Bama games not included.

However, even with Bama games taken out, MSU had a fairly solid number… even ahead of LSU
Posted by AUTiger789
Birmingham, AL
Member since Apr 2022
2456 posts
Posted on 1/25/24 at 12:27 pm to
quote:

but I imagine some of that is due to LSU's own fixation on playing at nigh


This is exactly right. But still, LSU doesn’t bring in the viewership numbers you would think they should.

Part of the problem is Louisiana is a relatively small state that is shrinking. And their largest population center is filled with a bunch of artsy type people who would rather go to some zydeco event on a Saturday rather than watch football.
Posted by Roll Tide Ravens
Birmingham, AL
Member since Nov 2015
48557 posts
Posted on 1/25/24 at 12:29 pm to
quote:

obviously theres no favoritism

They showed the team that was at or near the top of college football during this entire period of time more than any other team. Shocking.
Posted by UKWildcats
Lexington, KY
Member since Mar 2015
18086 posts
Posted on 1/25/24 at 12:30 pm to
I feel like Kentucky's 5 appearances were all either v Georgia or Florida
Posted by AUTiger789
Birmingham, AL
Member since Apr 2022
2456 posts
Posted on 1/25/24 at 12:31 pm to
If you balance the two lists… the one with Bama and the one without…it’s obvious to me that when it comes to producing eyeballs on the TV…

Bama is the ratings king.

Auburn and Georgia are next in line.

The rest of the Big 6 and A&M are 4-7 in some order.

Florida is particularly disappointing considering the size of that state.
Posted by AUTiger789
Birmingham, AL
Member since Apr 2022
2456 posts
Posted on 1/25/24 at 12:33 pm to
quote:

I feel like Kentucky's 5 appearances were all either v Georgia or Florida


Three vs Georgia. One vs Florida. And actually one against Mississippi State in 2014 that hit a 5.0 million mark.
Posted by one and all
Member since Feb 2012
1462 posts
Posted on 1/25/24 at 12:34 pm to
appearances - no surprises there..


average viewership per holds some craziness
Posted by BevoBucks
H-town
Member since Dec 2022
5788 posts
Posted on 1/25/24 at 12:37 pm to
DP
This post was edited on 1/25/24 at 12:41 pm
Posted by BevoBucks
H-town
Member since Dec 2022
5788 posts
Posted on 1/25/24 at 12:37 pm to
quote:

As for the PRIMETIME SEC on CBS broadcasts, they shook out like this:

Alabama vs LSU- 7 times (8.89 mil average)
Alabama vs Texas A&M- 2 times (7.74 mil)
Georgia @ Alabama- once at 9.61 mil
Notre Dame @ Georgia- once at 9.29 mil


Wow. Kind of puts in perspective how dominant the NFL is. Bills-Chiefs divisional round had 50 mil+ viewers. Peak was 56 mil. It’s a crazy machine.
This post was edited on 1/25/24 at 12:40 pm
Posted by UltimaParadox
North Carolina
Member since Nov 2008
47194 posts
Posted on 1/25/24 at 12:37 pm to
quote:

Average Viewership:
Georgia- 5.51 mil
Auburn- 5.35 mil
Texas A&M- 5.15 mil
Florida- 5.07 mil
Tennessee- 4.90 mil
Miss St- 4.83 mil
LSU- 4.82 mil
Kentucky- 4.35 mil
Missouri- 3.77 mil
Ole Miss- 3.60 mil
Arkansas- 3.56 mil
Vanderbilt- 2.57 mil


quote:

Miss St- 4.83 mil
LSU- 4.82 mil


That is surprising
Posted by tide06
Member since Oct 2011
16517 posts
Posted on 1/25/24 at 12:38 pm to
quote:

Georgia is hurt by hardly ever playing Bama.


Georgia has national level games against Florida, Tennessee and Auburn that are always in the mix for the premier "CBS" slot.

There were also certain games which are almost always CBS games:
Bama-LSU
Iron Bowl
Cocktail Party
3rd Saturday
UGA-UT

You could argue Bama-A&M was in that mix as well as most of those games ended up on CBS.

So once you subtract those national interest games there are only a few slots per year and they primarily go to whoever is top 5 which most years during that stretch was usually Bama and/or UGA.

Not much left for everyone else, but moving forward the afternoon slot will be for the 2nd choice game and the primetime game will be the 1st choice game.

With the night kickoff being the premier slot moving forward I wonder how that's going to impact LSU and the other schools which always prefer to kick late as opposed to during the afternoon?

For example, if Texas is playing Georgia at 7pm , does LSU get to kickoff at 6pm against Florida?

Hopefully with all the ad revenue flowing to Disney now they wont care and will let major games conflict with each other.
This post was edited on 1/25/24 at 12:41 pm
Posted by Bench McElroy
Member since Nov 2009
34634 posts
Posted on 1/25/24 at 12:38 pm to
Surprised LSU is so low considering the fact that they've easily been the third best program in the SEC over the past ten years. Plus they have a pretty large fanbase as well. It might be due to the lack of rivalries they have with other programs in the SEC. There's nothing comparable to DSOR or WLCP or TSIO or certainly the Iron Bowl that CBS will automatically put on their schedule. It's Bama when both teams are good and that's it.
Posted by countrytiger60
Larose
Member since Sep 2018
3998 posts
Posted on 1/25/24 at 12:42 pm to
I would rather watch an LSU night game than watch them play on CBS at 2 thirty. and if Gary Danielson is the announcer then I won't watch them at all.
Posted by AUTiger789
Birmingham, AL
Member since Apr 2022
2456 posts
Posted on 1/25/24 at 12:44 pm to
LSU’s numbers when you take out games against Bama are particularly surprising.

The average SEC on CBS game on Saturday at 2:30 was 5.82 mil. Games involving LSU not against Bama that hit this mark or above were:

vs Texas A&M 2013- 7.51 mil
@ Georgia 2013- 7.39 mil
vs Auburn 2019- 7.18 mil
@ Auburn 2018- 5.94 mil

That’s it. Their other 12 games were well under including a couple against Ole Miss that failed to hit even 3.2
This post was edited on 1/25/24 at 1:08 pm
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