SEC Ends Licensing Deal With EA Sports

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"As it currently stands, next year’s edition of the video game manufacturer’s college football franchise will be sans name and trademarks for both college sports’ governing body and the conference responsible for the last seven national champions. And as Yahoo! Sports’ Christopher Wilson suggests, the SEC could very well put pressure on each of its 14 member schools — who control their own licensing and trademark decisions — to get in line."

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