quote:
Let me make 2 statements.

1) We at Popeyes need to see what we can do to broaden our customer base. When we look at our demographics, we see that we are very under represented in 3 key demographics. We do not see many people over the age of 55 eating here. We also show that black families/ parties of 2+ have been loyal to our franchise over the last 3 years comprising 90% of our business. The town of Political Correctville has a demographic of 67% white, 18% black, and about 15% hispanic. We're obviously under represented in over 75% of our customer base. What can we do to find a way to hit other demographics and entice them to our restaurant while maintaining our current customers?

2) We at Popeyes realize that about 90% of our customer base is black people 16-55. What can we do to get more whites and old people into our restaurant?

Upvoted. This is exactly correct. Although the email reads a little more poorly than #2, mentioning ways to reduce one customer base in order to attract a different one.

Another like example:

1) While the 300 was initially marketed toward upper middle class whites 55 and up, we have had surprising success in the 18-35 black male demographic across all income levels. We need to re-examine the design for next years' model and see what we can do to increase our market penetration into the 18-35 black male demo, as the original target market hasn't responded as well.

2) The 300 is now seen as a 'ghetto' car, and this label is discouraging rich whites from purchasing it as an alternative to the more expensive Bentley luxury sedans. This isn't what we wanted, and we aren't seeing the profits we want because they don't spend as much.