re: JFF on the Cover of Time-"It's time to pay college athletes"

Johnny is still the most recognized face in CFB by a longshot and he has pop culture status. The point is not about paying college kids so they can get by, it's about paying people what they are worth. They put JFF on the cover because he is a polarizing figure that draws attention, positively or negatively.

They want to sell magazines and get clicks, they don't really care if you agree with the story.